MARKETING
& SALES.
First your attention for the component MARKETING in the pie chart. This section is related to your own company structure and most of the time filled in by your own 'company culture". Sometimes they are formed in an historic way or by social motifs. An announcement in a paper of a sport club or family traditions are common ways to public for low scale companies. In this modern times there are developed a few new methods for commercial activities . New media like this computer are giving an opportunity for administrative progression in (automatic) production and marketing. There are always a number of NONcontrol-factors in every marketing management, as well as CONTROLLED factors. By definition it is always very difficult to get a good impression of factors, which get there impulse from the outside of a company, like trends in culture, behavior or economy. These factors are called the NONcontroled external factors.
Although, there are a few norms for a good marketing management, so called the 5 P's or the internal controlled factors :
| PRODUCT : Which product has been promoted out of the assortment? |
| PRICE : What is gonna be the (promotion)sales-price for this article? |
| PERIOD : Which timetable has the promotion activity? |
| PLACE : Where is the place (niche market) and in which way is the 'promotion action' designed? |
| PRESENTATION : What are the conditions and wishes about emballage for this promotion? |
In this way there comes a kind of target in picture which can be analyzed by enumeration the results of the questions. Ofcourse the main condition for good management is a good product. This product is mostly a part of an assortment, which has a WIDE (number of different products in the assortment) as well as a DEPTH (different kinds of "modes" in same article, for instance color, material etc.). The LENGTH of the assortment is the amount of every product which is for sale. In the assortment there are always a few articles very popular, and in this way a subject of special inventory methods in management, because sometimes they are good for more then 50% from the total sales. They have for instance an easy reachable place in the magazines for order picking and are forming the CORE of the assortment. Then there is SIDEassortiment, like articles for promotion or, just the opposite way, who are not so popular anymore, but still for sale for an optimal service to the clients. By the way sometimes it happens that articles are getting popular again a long time after they left the assortment, a kind of rennaisanceperiod, so be careful by throwing away models or malls!!The costs of inventory can be calculated in a marge of 15 - 20% of the total costs of the product for the period of one year inventory keeping. Factors like SPACE (conditioned supply, energy etc.), RISICO-INCOURANT ('trends') and RENT ABILITY (reasonability of investment in money) have there importance by decision scaling. Till so far the relationship inventory turnover.
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